welcome to
CBJAthlete Personal Development Academy
Through character development foundations our intentional structured program builds the person behind the athlete.
what we do
The CBJAthlete Personal Development Academy is a 4-week character development experience designed to help athletes grow from the inside out. This program helps athletes strengthen identity, build discipline, establish values, and develop the mindset needed to perform with confidence on and off the field.
This is more than motivation. This is foundation work.
Through weekly sessions, athletes are guided through a process of self-discovery and character development that helps them become more focused, more intentional, and more prepared to lead themselves in every area of life.
Program BreakDown
Week 1: Identity Discovery & Introduction to Best Self
Athletes begin by identifying who they are at their core and being introduced to the concept of their Best Self. This session lays the groundwork for self-awareness, confidence, and personal responsibility.
Week 2: Character Principles 1–4
Athletes dive into the first four foundational character principles:
- Consistency
- Humility
- Attitude
- Motivation
These principles help athletes understand how daily habits, teachability, mindset, and purpose all play a role in long-term growth and performance.
Week 3: Character Principles 5–8
Athletes continue with the next four principles:
- Perseverance
- Integrity
- Order
- Niche
This week focuses on resilience, doing things the right way, creating discipline, and discovering the unique strengths that separate each athlete.
Week 4: Establishing Core Values & Mission Statement
In the final week, athletes bring everything together by creating their personal Core Values and Mission Statement. This gives them a clear standard to live by and a foundation they can carry into sports, school, relationships, and life.
program details
Program: Character Development Foundations
Length: 4 Weeks
Format: We meet once a week
Fee: $500
What They are saying...
Laine Lyles, Culver Academy '29 - 2026 Freshman of the Year, 2026 All State Team
Laine Lyles, Culver Academy '29 - 2026 Freshman of the Year, 2026 All State Team
Laine Lyles, Culver Academy '29 - 2026 Freshman of the Year, 2026 All State Team
Working with Coach Bobby has truly been life-changing. His compassion, patience, and understanding created a safe space where I could grow and heal. He helped me see things more clearly and build confidence in myself again. I’m so grateful for his support and guidance on my mental health journey.
Daryl Graham, Nationally Acclaimed Sports Performance Coach, DGA
Laine Lyles, Culver Academy '29 - 2026 Freshman of the Year, 2026 All State Team
Laine Lyles, Culver Academy '29 - 2026 Freshman of the Year, 2026 All State Team
CoachBobbyJackson has been a tremendous support to Developing Great Athletes program. He has not only enhanced our athletes & parents performance, but spiritually and mentally he help take us to another level. Coach Jackson has driven me to become a better mentor and leader to the youth in our TN community.
Champ Banks, The Ensworth School '28 - Soph. Rank #2 TN State & #136 Nationally
Laine Lyles, Culver Academy '29 - 2026 Freshman of the Year, 2026 All State Team
Champ Banks, The Ensworth School '28 - Soph. Rank #2 TN State & #136 Nationally
"Working with Coach Jackson has helped me so much. The things he taught me will forever stick. He taught me how to rewrite my thinking when I struggled with my performance. Now I don’t have that issue handling that kind of adversity. Thank you coach!"