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Join The Movement

Stay updated with new coaching programs and products supporting Mental Health Performance

"Every athlete is born with a will to compete and a desire to win this game called life" - CBJ

Learn More About CBJAthlete Philosophy

Athletes need support in three areas to accomplish this goal

Identity Discovery

Discovering and learning yourself is the first step to embracing personal responsibility to secure success for your future. When athletes know who they are, taking accountability is just part of the growth process.

Character Training & Personal Development

Character & Personal Development is the foundation we build on to reach our best selves. Character is our best self in any event, challenge, or periods of adversity. Personal Development are the tools that empowers our best self to act and overcome.

Establishing Purpose

Athletes gain purpose through an intentional design to produce good, personally and collectively.  Without a framework that carves out a path of fulfillment, our athletes suffer from poor decisions that limits opportunities to reach their goals.  

Learn more Coachbobbyjackson

coaching Opportunities

Building Team Culture

Athlete Development Academy

Athlete Development Academy

The CBJAthlete Champion Culture System helps athletic programs build disciplined, accountable, mentally strong student-athletes through 8 foundational traits that shape behavior, leadership, and team identity. 

Learn More

Athlete Development Academy

Athlete Development Academy

Athlete Development Academy

Athletes need a foundation to become elite, emotionally, mentally, and spiritually.  If athletes don't focus on training these areas they jeopardize all the effort placed on maximizing their physical talent.  The CBJAthlete supports that growth through a comprehensive personal development program.  

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Athlete Personal Training

Athlete Development Academy

Athlete Personal Training

Professional development is in high demand for athletes aspiring to play at the collegiate level as well as the pro ranks. This foundation of this development begins with mental and emotional intelligence and character training.  

Learn More

CBJ Athlete podcast

The CBJAthlete understands that maximum potential is first developed in the mind, nurtured by the heart, and controlled by our emotions. This podcast opens our listeners up to heartfelt conversations to the journey and strategies to be great while gaining mental empowerment.  

Watch Now

Testimonials

Laine Lyles, Culver Academy '29 - 2026 Freshman of the Year, 2026 All State Team

Jabari Greer, Ex-NFL 10 year veteran defensive back & Super Bowl Champion/New Orleans Saints

Laine Lyles, Culver Academy '29 - 2026 Freshman of the Year, 2026 All State Team

Working with Coach Bobby has truly been life-changing. His compassion, patience, and understanding created a safe space where I could grow and heal. He helped me see things more clearly and build confidence in myself again. I’m so grateful for his support and guidance on my mental health journey.

Coach Vinson Reynolds, Arkansas State Univ. Football

Jabari Greer, Ex-NFL 10 year veteran defensive back & Super Bowl Champion/New Orleans Saints

Laine Lyles, Culver Academy '29 - 2026 Freshman of the Year, 2026 All State Team

"Bobby is a man of faith that uses his wisdom to serve others. My spiritual walk and leadership has grown exponentially through our connections. I’m truly grateful to know I have a resource I can always call on!" 

Jabari Greer, Ex-NFL 10 year veteran defensive back & Super Bowl Champion/New Orleans Saints

Jabari Greer, Ex-NFL 10 year veteran defensive back & Super Bowl Champion/New Orleans Saints

Jabari Greer, Ex-NFL 10 year veteran defensive back & Super Bowl Champion/New Orleans Saints

“I met Coach Bobby Jackson as a 3rd year professional in the NFL. I was stuck, and in need of wise coaching to reframe the way I saw myself, and my opportunity. He exceeded expectations and was crucial in my development not only as a player, but as a father and a man."

Daryl Graham, Nationally Acclaimed Sports Performance Coach, DGA

Daryl Graham, Nationally Acclaimed Sports Performance Coach, DGA

Jabari Greer, Ex-NFL 10 year veteran defensive back & Super Bowl Champion/New Orleans Saints

CoachBobbyJackson has been a tremendous support to Developing Great Athletes program. He has not only enhanced our athletes & parents performance, but spiritually and mentally he help take us to another level. Coach Jackson has driven me to become a better mentor and leader to the youth in our TN community. 

Dr. Jennifer Taylor. Lead Medical Director - Humana

Daryl Graham, Nationally Acclaimed Sports Performance Coach, DGA

Phil Burton, Director of Ron Burton Training Village (RBTV)

I've known CoachBobbyJackson for over 30 years. He is one of the wisest people I know. He challenges my thought process, asks clarifying questions, and gives me a spiritual perspective that I often had not considered. He speaks the truth in love while inspiring me to be better, professionally and personally. He's an excellent listener and

I've known CoachBobbyJackson for over 30 years. He is one of the wisest people I know. He challenges my thought process, asks clarifying questions, and gives me a spiritual perspective that I often had not considered. He speaks the truth in love while inspiring me to be better, professionally and personally. He's an excellent listener and is able to get to the heart of a matter with ease. He makes me laugh while simultaneously inspiring me to approach situations from a new standpoint.

Phil Burton, Director of Ron Burton Training Village (RBTV)

Daryl Graham, Nationally Acclaimed Sports Performance Coach, DGA

Phil Burton, Director of Ron Burton Training Village (RBTV)

Coach Bobby Jackson is an incredible coach and speaker. His passion for student athletes is only matched by his relatability. He has a natural way of connecting with young people and getting to the heart of the matter. He not only offers wise solutions, but will hold you accountable to take action on them. Bobby is a man of high integrity and practices what he preaches.

About CoachBobbyJackson

CBJ Background

CoachBobbyJackson has over 30 years of athletic training experience as a certified performance coach. CBJ is the founder of CBJAthlete and a dedicated performance and character development coach committed to helping athletes reach their full potential—on and off the field.


A former collegiate athlete, Coach Jackson is a 4-year football letterman at Northwestern University, where he developed a deep understanding of discipline, accountability, and high-level performance. His experience competing at the Division I level shaped his belief that success is built from within—not just through talent, but through mindset and character.


He went on to earn his Master’s Degree in Professional Development from Lipscomb University, further strengthening his ability to guide athletes through personal growth, leadership development, and identity formation. CBJ has helped hundreds of clients achieve their goals and improve their overall well-being. The CBJAthlete approach is holistic and tailored to each individual's unique needs.

CBJ Philosophy

As a Certified Performance Coach, Coach Jackson specializes in helping athletes build:

  • Strong identity and self-awareness
  • Mental toughness and emotional discipline
  • Consistent habits and accountability
  • Leadership through character

Through CBJAthlete, he has created a structured system that teaches athletes how to think, respond, and lead at a higher level—especially under pressure.

CBJ Mission

Coach Jackson’s mission is simple:

To develop athletes into confident, disciplined, and purpose-driven individuals who can perform at their best in any environment.

Because in his philosophy—
character sustains what talent starts.

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