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Focused athlete meditating with the text "Build the athlete from within".
Mental Performance Training For Athletes

The Missing Link Between Average and Best

CBJAthlete helps athletes develop the self-awareness, character, accountability, and mental performance skills necessary to consistently access their Best Self.

START YOUR MENTAL PERFORMANCE JOURNEY

3 Levels • 90-Minute Experiences • $250 Per Level

YOU TRAIN YOUR BODY. YOU TRAIN YOUR SKILLS. DO YOU TRAIN YOUR MIND?

athletes Are Expected to Handle

  • PRESSURE
  • EXPECTATIONS
  • MISTAKES
  • EMOTIONS
  • RELATIONSHIPS
  • DISTRACTIONS
  • FAILURE
  • SUCCESS

But how often are athletes actually trained to handle them?

Mental performance training is the missing link between average and best, failure and overcoming, and losing and winning.


CoachBobbyJackson

WHAT CHANGES WHEN YOU TRAIN THE MIND?

1. ACCESS YOUR BEST SELF

1. ACCESS YOUR BEST SELF

1. ACCESS YOUR BEST SELF

Learn how to quickly recognize and activate the mindset and behaviors connected to your strongest performance.

2. MANAGE YOUR EMOTIONS

1. ACCESS YOUR BEST SELF

1. ACCESS YOUR BEST SELF

Use self-awareness to recognize emotions and respond intentionally instead of allowing emotions to control performance.

3. ANTICIPATE OBSTACLES

1. ACCESS YOUR BEST SELF

3. ANTICIPATE OBSTACLES

Recognize potential challenges earlier and develop strategies before adversity arrives.

4. EXECUTE YOUR GOALS

1. ACCESS YOUR BEST SELF

3. ANTICIPATE OBSTACLES

Create greater clarity around what you want, why you want it, and what actions are required to achieve it.

Mental Performance Training

THE CBJATHLETE BEST SELF SYSTEM™

Three levels. One progression.

DISCOVER → STRENGTHEN → EXPAND

LEVEL 01 - DISCOVER YOUR BEST SELF

Mental Performance Starter Pack

Before athletes can consistently perform at their best, they must understand what their best actually looks like.

01.

OWN YOUR STORY

Take accountability for your experiences, strengths, weaknesses, choices, and development.

02.

DISCOVER YOUR BEST SELF

Identify who you are when operating mentally, emotionally, and behaviorally at your highest level.

03.

INSERT YOUR BEST SELF

Learn how to intentionally bring that identity into sports, school, relationships, and goals.

04.

ATTACK THE OBSTACLES

Identify immediate challenges and create practical strategies for overcoming them.

90 MINUTES | $250

BEGIN LEVEL 01

LEVEL 02 - STRENGTHEN YOUR BEST SELF

Mental Performance Skill Development

Knowing your Best Self isn't enough.

You must build the character and environment capable of protecting it.

01.

CHARACTER

What traits keep your Best Self accountable?

02.

RELATIONSHIPS

Who challenges your Best Self to grow?

03.

BOUNDARIES

What relationships, habits, and environments consistently pull you away from your Best Self?

90 MINUTES | $250

BEGIN LEVEL 02

LEVEL 03 - EXPAND YOUR BEST SELF

Advanced Mental Performance Development

This is where the athlete learns to carry their identity into increasingly demanding environments.


The three concepts become:

01.

AWARENESS

Understand yourself and read your environment.

02.

EXECUTION

Understand and execute what is being asked of you without compromising your identity.

03.

IMPOSSIBLE GOALS

Set goals large enough to challenge your current beliefs, habits, preparation, and execution.

90 MINUTES | $250

BEGIN LEVEL 03
The Complete Experience

Build The Complete Mental Performance Toolbox

Three levels. One transformational journey. 

Three 90 Minute Experiences - Total Training 4.5 Hours

$750

Start The Complete Journey

YOUR MENTAL PERFORMANCE COACH

CoachBobbyJackson

30+ Years Developing Human Performance

  • Northwestern University graduate and four-year football letterman. 
  • Master's degree in Professional Development. 
  • Certified performance coach. 
  • More than three decades of experience developing human performance from youth through senior adults.

“My job isn't to tell athletes who to become. My job is to help them discover their Best Self—and build the mental performance skills necessary to consistently become that person.”

Additional Individual Mental performance Coaching

****Completion of Level One is required for Individual Coaching Eligibility****

For athletes who need additional support applying their training to a specific challenge.


Confidence - Accountability - Setbacks  - Goals - Relationships - Motivation - Identity 


$100 / 45 MINUTES

Schedule Individual Coaching

What athletes & Coaches are Saying

Laine Lyles - #1 Indiana Girls Basketball Player - Class of 2029

Laine Lyles - #1 Indiana Girls Basketball Player - Class of 2029

Laine Lyles - #1 Indiana Girls Basketball Player - Class of 2029

Working with Coach Bobby has truly been life-changing. His compassion, patience, and understanding created a safe space where I could grow and heal. He helped me see things more clearly and build confidence in myself again. I’m so grateful for his support and guidance on my mental health journey.

Champ Banks - Baseball #2,TN State & #136 nationally

Laine Lyles - #1 Indiana Girls Basketball Player - Class of 2029

Laine Lyles - #1 Indiana Girls Basketball Player - Class of 2029

Working with Coach Jackson has helped me so much. We spoke one time together and he has helped me improve in my struggles so much. The things he has taught me will forever stick with me. He taught me how to rewrite my thinking ways whenever I do bad and now I don’t have that’s problem as much.

Jabari Greer, New Orleans Saints - Super Bowl Champion

Laine Lyles - #1 Indiana Girls Basketball Player - Class of 2029

Jabari Greer, New Orleans Saints - Super Bowl Champion

What's a product or service you'd like to show.

FOR PARENTS

YOU'RE NOT JUST INVESTING IN THE ATHLETE. YOU'RE DEVELOPING THE PERSON.

This is a long form text area designed for your content that you can fill up with as many words as your heart desires. You can write articles, long mission statements, company policies, executive The mental performance skills athletes develop through CBJAthlete extend beyond competition.

Self-awareness. Character. Accountability. Relationships. Boundaries. Goal setting. Emotional management. Resilience.

These aren't just sports skills.

They're life skills.

Start my Athlete's Journey

Frequently Asked Questions

Who is this program designed for?

This program is designed for athletes from middle school aged to professional levels.

Does my athlete need to complete Level One before Level Two?

Yes. All participants are required to start the program at Level One to access additional services. 

Is this sports psychology or therapy?

No. This is performance coaching/personal development and not mental-health treatment or psychotherapy,

Is training virtual or in person?

Yes. This training is facilitated in a virtual format. 

What sports do you work with?

We work will all sports. 

How often should athletes schedule training?

Every program (Level 1,2,3, and additional coaching) are single events and do not require multiple appointments.   

Can teams participate?

Yes. Group training is definitely encouraged and fee per participant will be reduced. 

How does additional coaching work?

After completion of Level One, athletes are eligible for additional support.

How do we get started?

You can start TODAY! Sign up for Level One Training! 

If you have additional questions please fill out form below.  

YOUR NEXT LEVEL ISN'T ONLY PHYSICAL.

You train your body. You train your skills. You study your game.

NOW TRAIN THE PERSON

RESPONSIBLE FOR USING ALL THREE. 


CBJATHLETE MENTAL PERFORMANCE TRAINING

DISCOVER → STRENGTHEN → EXPAND


Start Your Mental Performance Journey

(Choose Your Plan)
Level 01: $250 • DiscoverLevel 02: $250 • StrengthenLevel 03: $250 • ExpandComplete Experience: $750 • Three Levels Individual Coaching: $100 • 45 Minutes

Contact US

For additional questions about program and group fees

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Copyright © 2026 CoachBobbyJackson - All Rights Reserved.


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