What is a CBJATHLETE?
Today, professionalism is required more than ever from amatuer athletes. This is why developing mental and emotional intelligence is essential. In this era of "pay-to-play" amateur athletics, coaches simply don’t have the luxury of waiting for athletes to mature. With their jobs on the line, they need players who are already prepared to meet high expectations and contribute immediately. The responsibility falls on the athlete to take their personal growth seriously and align with the demands of coaches and the programs they aspire to join.
The CBJATHLETE is dedicated to bridging the gap between talent and success by prioritizing mental and emotional training—often the missing link to unlocking an athlete's full potential both on and off the field. By focusing on mental resilience, character development, and the relentless drive to operate at optimal performance, we ensure athletes not only meet but exceed the expectations of those offering them opportunities to succeed. At CBJATHLETE, we intentionally adopt the same professional standards set by the NFL for incoming first-year players, so that our athletes are equipped with the tools and mindset needed to excel at the next level. These standards encompass critical areas such as player benefits, workplace conduct, social responsibility, mental health, and financial education.
Player Benefits
CBJATHLETE athletes fully recognize and honor the privilege of being a student-athlete, understanding the valuable benefits provided to help them reach their highest potential. Every benefit is seen as an opportunity to grow and develop into the best version of themselves.
Workplace Conduct
The CBJATHLETE commits to being the ideal teammate, demonstrating unwavering effort, a willingness to be coached, and accountability. They understand that success on the field extends to every aspect of their behavior, embracing their role with professionalism and discipline at all times.
Social Responsibility
The CBJATHLETE knows that excellence extends beyond athletic performance; it requires maintaining the highest standards in their personal lives. Treating others with respect, upholding the values of their team and program, and avoiding anything that could bring shame or negative attention is of utmost priority.
Mental Health
The CBJATHLETE prioritizes personal development in every area of their life. Confronting mental and emotional challenges head-on, they build resilience and strength. Our athletes are committed to overcoming life’s adversities, understanding that mental toughness is just as important as physical skill in achieving long-term success.
Financial Education
In an era of pay-for-play, the CBJATHLETE maintains a clear perspective, ensuring that their focus remains on their athletic goals and identity. By keeping "the main thing the main thing," they are able to make wise financial decisions and set responsible goals that support their journey without compromising their commitment to becoming elite athletes.
In addition to this framework, CBJATHLETE meets the increasing demand for "professional" amateur athletes by focusing on the key areas that drive long-term success:
- Mental and Emotional Intelligence: Equipping athletes with the resilience and emotional awareness needed to navigate the challenges of both sport and life.
- Character Development: Building strong, ethical foundations that support not only athletic achievement but also personal growth and integrity.
- Elite Mindset: Instilling the unwavering drive, discipline, and determination necessary to reach the highest levels of performance and become true leaders in their field.
CBjathlete mission statement
"To create athletes that are bold in their identity, confident in their convictions, and approaches goals and adversity with the humility of purpose."
The CBJAthlete strives everyday for mutual connection between mental and physical ability. The goal is for both to work in perfect union and avoid conflict with one another to maintain the integrity required to face and overcome adversity in victory.
I AM mentally tough because I know who I AM. I AM resilient because I AM fully aware of what I AM capable of.
The Importance of Mental Health Performance Training
Character & Personal development
Character & Personal Development is the foundation we build on to reach our best selves. Character is our best self in any event, challenge, or periods of adversity. Personal Development discovers that best self and empowers us to act.
What does it mean to have an elite Mindset?
Unwavering pursuit of excellence
Elite Performers are driven by the discovery of untapped potential in themselves, others, and any task they choose to take part in. The Elite raise the level of excellence by maximizing potential to challenge what is impossible.
A humble thirst for knowledge
Elite Performers do more than desire knowledge to make things better, they respect the process it takes to receive it. By never taking knowledge for granted or feeling entitled to it, the ELITE are able to retain and get the fullness out of what they have learned.
Strategic and intentional about opportunities to serve
Elite Performers believe service holds the highest honor for gifts and talents to be displayed. The Elite work just as hard, if not harder, to find and execute service opportunities as do the efforts placed on personal endeavors.
Inspires through authenticity
Elite Performers work diligently on personal development because good and sound leadership is based on what is true and real. The Elite understand that commitment from others through adversity depend heavily on authentic relationships.
Lives by example by accepting full responsibility
Elite Performers are not afraid to test their character by being the example they are trying to inspire in others. The Elite are comfortable going through that process first to reveal strengths and weaknesses that need to be corrected.
Values consistency over any character trait for success
Elite Performers are consistent because they understand it gains trust from others and as well as establishes trust within themselves. The Elite believes that consistency is the virtue that overcomes fear, lack of confidence, and uncertainty.